APATA – The Australian Performing Arts Teachers Association

Studio News > Podcast

Studio Expansion with Chantelle Bruinsma

May 3, 2021

Meet Chantelle Bruinsma

At 19 Chantelle opened her first performing arts studio – Born To Perform – while studying a Bachelor of Music/Music Education.

With little business smarts the studio was tipped to fail. taking time out to dig deep into the intricacies of studio leadership saw Chantelle relaunch her studio business model and reach some incredible goals.

  • 6 studios
  • 1000 students
  • 34 educators
  • A systemised, scalable business

Now Chantelle makes it her business to guide studios in reaching their own unique vision of success. It is the little tweaks to your business model, while maintaining your own studio values and culture that excites Chantelle and her team.

“Studio owners work so hard every day of their life. They give their blood, sweat, tears, they sacrifice their time, their health, their relationship with family…they give so much to their studio because of what it needs. And what I have learnt is that it’s actually in the design- the architecture of the business model that huge changes can happen. If we just do things a little differently (not the essence of what the studio is about) but how things are designed…magic can happen and that’s what I’ve devoted the last ten years of my life to do.”

  • Listen to the Podcast
  • Evaluate your studio
  • If you believe you’re ready to amplify your uniqueness…
  • Reach out to Chantelle at Studio Expansion



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