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SOUND WEST 2022 – Music & Technology Festival

Posted by Team APATA | Nov 11, 2021

Touted as Australia’s answer to SXSW, SOUND WEST will be Australia’s very first Music and Technology Festival set in the heart of Greater Western Sydney.

The five-day landmark festival will feature intimate and large performances from established and emerging artists and a two-day music and technology conference at CommBank Stadium, including sessions, workshops and mentoring from some of Australia’s biggest tech brands and music industry leaders.

SOUND WEST will be Australia’s first music and technology festival, developed with intention. We will provide entertainment through three days of live music but more broadly, clear pathways to careers for young adults aged 18 – 25, in addition to employment opportunities for existing professionals. We have carefully consulted with community to ensure we have built a Summit curriculum that will deliver the right mix of access to aspirational content and hands-on, practical exposure, in addition to understanding the existing and emerging artists/technology and creative industries practitioners that are resonating with the region.

SOUND WEST will bring together the powerhouses of the Australian music and concert touring industries alongside tech innovation and will take place in the City of Parramatta from March 30 – April 3, 2022.

Amongst the first to be announced in an impressive line-up of presenters and performers for the event are:

  • NEC Ambassador Dylan Alcott OAM, discuss his ground-breaking endeavour Ability-Fest, the world’s most accessible music festival.
  • GWS hip hop star L-FRESH The LION will collaborate with APRA AMCOS on a variety of Western Sydney songwriter initiatives.
  • Multi-platinum Grammy nominated producer and composer Khaled Rohaim will talk about his journey producing music from his Western Sydney studio for some of the world’s biggest artists including Rihanna, Ty Dollar $ign and Australia’s own The Kid Laroi.
  • Digital NFT artist Serwah Attafuah, with her recent notable achievements of her participation in Sotheby’s ‘Natively Digital’: A Curated NFT auction, will be educating audiences about her work in NFTs and its significance in the music industry.

“This region is going from strength to strength through industry development, investment in research and innovation, and a rich cultural foundation that makes for a dynamic city to live, work, visit and host events,” The Hon. Stuart Ayres said. “SOUND WEST is the first of its kind in Australia and will bring together brilliant minds, industry leaders and music enthusiasts to share ideas, network and enjoy the creativity of home-grown artists.”

EXPRESSIONS OF INTEREST

Are now open for producers and promoters to hold live music events during the first-ever SOUND WEST Technology and Music Festival. To get involved contact SOUNDWEST Community Ambassadors Ian Escandor, Ricky Simandjuntak, Leo Tanoi and MC Trey via www.soundwestsydney.com.au/get-involved

SOUND WEST will feature brands such as NEC Australia, The Edge (ARN), TikTok, Shopify, Warner Music, Universal Music Australia, Live Nation, Rolling Stone, SAE Creative Media Institute, The Area Movement, Apple Music, ARIA, APRA AMCOS, ACCLAIM and Complex, The Music, Purple Sneakers, The Brag, Information Cultural Exchange, who will host sessions, workshops and activations.

Tickets go on sale late January so hit the link below to register your interest in attending.

Website: www.soundwestsydney.com.au

Facebook: @soundwestsydney


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