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PRODUCERS OF THE FUTURE

Posted by Team APATA | May 11, 2023

AI, CHATGPT, NFTs, VR, Web3… the future is now and students and emerging and established practitioners are on the path to creating digital platform content and creative projects in revolutionary ways.

What is the Metaverse?

According to McKinsey.com article, What is the metaverse? “The Metaverse is an evolution of today’s internet….a convergence of digital technology to combine and extend the reach and use of cryptocurrency, artificial intelligence (AI), augmented reality (AR) and virtual reality (VR), spatial computing, and more.” 

Whether Ready Player One or the Terminator movies come to mind, there is no denying that the traditional ways of sharing stories and community building will include platforms that connect us like never before.

The Metaverse and Production

Brett Ineson’s article How Virtual Production and the Metaverse are Evolving Together (Motionographer.com) explains that “Virtual production is already transforming how creative content is made, and the metaverse is increasingly becoming a consideration for creators. Much of the same technology and techniques can be applied to both realms, empowering creators and delivering joy to people everywhere.”

Projection Designer David Forsee’s essay on Howlround.com, Practical Artificial Intelligence Stage Design compares the introduction of AI to “the workflow enhancements and new possibilities that computer-assisted drawing or electric lighting offered theatre.”

Reading this blog post from AFTRS – (Australian Film, Television and Radio School) we are excited about the possibilities for innovation and transformation of the screen and broadcast industry and what this means for young people stepping up to take storytelling to a whole other level.

Looking specifically at the role of producers in the screen industry and pathways for young people that integrate their passion for gaming, technology and the performing arts AFTRS offers related courses that aim to inform and educate producers of the future.

For producers with experience and prior production knowledge AFTRS course, Business Models in the Metaverse might be one to explore.

AFTRS Course: Business Models in the Metaverse

Led by industry expert Nathan Anderson whose futurist mentality guided him to co-found a tech startup at age 25, and led to multiplatform digital content creation for major international brands like Disney, Foxtel, ABC, BBC, Viacom and NBC Universal.

Producing over 50 XR projects since 2015 he is also co-director of News Canvas producing critically acclaimed projects such as Lustration, Wentworth VR, Awake: Episode One and VR Noir.

Anderson guides producers through “this new area of thinking and examines how it will both affect and impact current media business models and, importantly, how it will generate entirely new commercial opportunities.”

  • For students keen to understand the nitty-gritty of producing and understanding what it takes to create and manage projects with an aim to branch into innovative storytelling utilising futurist processes start with the below AFTRS courses.

AFTRS: Producing and screen business courses

  • Intro to Producing & Screen Business (online or on campus) : Short Course for 16yrs and over. No prior production knowledge needed. This is where students will learn essentially what a producer does.
  • Bachelor of Arts Screen: Production: Full-time 3 year course. (Scholarships available)
  • Master of Arts Screen: Producing
  • Screen Business Essentials – Two-day online intensive.
  • Screen Business Essentials – Navigating Growth: making informed, strategic decisions regarding partnering and financing for projects.
  • Budgeting Fundamentals – Introductory course
  • Maters of Arts Screen: Business : part time or full time, fully online or on campus.

Find courses, brochures and scholarships on the AFTRS Website: www.aftrs.edu.au


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